SWAN OMNIPLEX ANNOUNCES MAJOR NEW €4M EXTENSION
24 Feb 2012
24th February 2012, Dublin, Ireland: Omniplex Group, the Irish cinema operator, has today announced plans for a €4m extension that will triple the number of screens at the Swan Omniplex cinema in south city suburb of Rathmines, Dublin 6.
The proposals include the addition of six new cinema screens and the employment of a further fifteen full and part-time jobs, almost doubling the existing workforce of seventeen at the successful three-screen multiplex cinema, which opened in 2009 at a cost of €3m.
Planning permission was recently granted for Screens 4 and 5. Construction of Screen 4 will commence in the next few weeks with an anticipated opening in the summer. Planning permission will be lodged shortly with Dublin City Council for screens 6, 7, 8 & 9.
Paul Anderson, Managing Director of Omniplex Group, said: “the cinema industry in Ireland is going through a major sea-change with people now preferring to visit the most modern of cinemas showing all the latest films, flexible show-times and state-of-the-art technology that are conveniently located with integrated parking”.
He added: “since opening three years ago the Swan Omniplex has out-performed expectations by becoming one of our most successful cinemas, which has led to the revitalisation of the Swan Shopping Centre and the area of Rathmines. We want to build on this success to widen our offer of films and provide the latest digital and 3D technology, alongside cutting-edge satellite communications that will allow us to expand on such varied content as LIVE opera, LIVE concerts and LIVE sporting events”.
Despite opening in the middle of Ireland’s biggest recession the Swan Omniplex has bucked the downward trend of other cinemas in Dublin (where older facilities have been hit particularly badly). Admissions to the existing three screen complex are in excess of 200,000 people per annum - one of the highest attendance-to-screen ratios in the country.
The Swan Omniplex is located on the top floor of the Swan Shopping Centre and will expand into areas of the existing building footprint that are currently under-used. As well as showing the latest blockbuster films the cinema is currently offering screenings by The New York Metropolitan Opera and The Bolshoi Ballet, both live in HD.
Notes to Editors
Omniplex Group operates cinemas in 26 locations both in the Republic of Ireland and Northern Ireland. It is the largest cinema exhibition company in Ireland and is 100% Irish owned. For more information on OMNIPLEX, visit www.omniplex.ie
For more information please contact Simon Palmer of Republic PR on +353 (0) 851 341 761 or email firstname.lastname@example.org